Our Leadership

We lead with an entrepreneurial spirit that makes us flexible, responsive, and committed to excellence.

The ADTRAV Executive Team

Roger Hale

Roger Hale

President | CEO

Roger is a founding partner of ADTRAV and has over 30 years of experience in the travel industry. He was promoted to President/CEO in 1990, and became the sole owner in 2004.

Robert Reynolds

Robert Reynolds

CTO

Robert joined ADTRAV in 2010 to lead ADTRAV’s technology development while managing financial and risk management functions. Robert was previously the CFO of Brook Valley Management after holding positions at Colonial Properties Trust and Coopers & Lybrand.

Maylena Burchfield

Maylena Burchfield

Senior Vice President

Maylena joined ADTRAV in October 2001 after a successful career in investment banking and as a corporate strategist. She is adept at identifying opportunities for expansion, and aligning strategic partnerships that promote both ADTRAV and the travel industry.

Dan Crumpton

Dan Crumpton

Vice President, Human Resources & Talent Development

Dan joined ADTRAV in 2015 with over 17 years of experience in human resources. He has been the human resource leader in organizations with as many as 2,000 employees and smaller organizations in a growth cycle. Dan is actively involved in employee engagement initiatives and heads the ADTRAV leadership development program.

Ed Phillips

Ed Phillips

Vice President, Leisure, Meeting & Events Travel

Ed joined ADTRAV in 2018 to oversee the strategic expansion of the leisure, meetings and incentives, and group air verticals. His industry experience includes managing a network of 7 offices and 200 independent contractors and staff travel counselors as well as owning one of California’s largest independent travel management companies.

Greg Tomlinson

Greg Tomlinson

Vice President, Finance

Greg began his career with ADTRAV in 2014 as the Director of Finance and Accounting. Greg oversees both the finance and accounting teams and leads process improvement initiatives to simplify duties such as preparation of financial statements and budgets, full revenue and cash collections cycle, forecasts, and other financial metrics.

Michael Forrester

Michael Forrester

Vice President, Business Development

Michael has more than 16 years of travel industry experience. His career in the industry began at Enterprise Holdings where he held progressive positions in management and corporate sales, and continued at a travel management company where he was responsible for new business development on a national level. In his current role, Michael oversees new business development for ADTRAV and its wholly owned technology company, RezDesk. Additionally, Michael is involved in various associations, including the Institute for Supply Management, with whom he often works to provide educational content surrounding the T&E category.

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