Sustainability Today For A Better Tomorrow

A Message From Our CEO

At ADTRAV Travel Management, our family values are part of our DNA. By living out these six beliefs, we are able to recruit and retain the best talent in the industry and foster a culture that promotes being environmentally responsible while delivering superior service to our clients across the globe.


The embodiment of these values has allowed us to see monumental success in employee satisfaction. Our team has spoken: ADTRAV is rated in the top percentile across employee satisfaction, living up to our values, and being a trusted place to work. We achieve this success by digging deep into every facet of our business, analyzing how we can better embody our standards, and consistently pushing toward a better tomorrow.


We are excited to put a major emphasis on sustainability initiatives. We believe that ADTRAV has a responsibility to be a diligent corporate citizen by reducing our carbon emissions, improving the lives of our employees and their communities, and holding ourselves and our partners accountable to promote a better future. We know these challenges 3 can’t be solved by ADTRAV alone; it requires true, meaningful partnership with our suppliers and our customers. We’re up for the challenge and feel confident that we have the right people and passion to change the way Travel Management Companies approach environmental sustainability.

Reaching such a goal is not an easy task. To do so, we have to approach each day with a commitment to the ADTRAV mission statement: Positively Impacting Lives Through Dynamic Travel Programs. This impact begins with our people. We work hard to make our employees feel valued, equipped, and energized about our mission. We invest in our emerging leaders in the communities our team members call home. We promote the best customer service in the industry, providing 24/7 support to our clients. We maintain honest and strong partnerships throughout the industry. We approach each day with a firm commitment to our values and inching closer toward our vision of a better tomorrow.

There’s a bright future ahead for the travel industry and ADTRAV. There’s plenty of hard work to do, but I am so proud of how far we have come. The people of ADTRAV are vital to our vision of a superior travel experience that doesn’t compromise our planet or our people. I am grateful to the partners, clients, and incredible team members who fuel us to provide unmatched, sustainable service – nonstop.

Roger Hale
President and CEO of ADTRAV

Family Values At Our Core

We Care About Our ADTRAV Family

We believe a caring culture is essential to our success. It’s through teamwork and collaboration that we do our best work, both on and off the clock. This approach applies to everything from office interactions to fulfilling career and personal development opportunities. ADTRAV is committed to a workplace culture where everyone is treated with dignity and respect.

We Live To Serve

Woven into the fabric of ADTRAV is our ‘Live to Serve’ creed. Starting at the top with our President/CEO, every ADTRAV associate continually strives to meet or exceed the needs of our clients, travelers, and colleagues. This value lies at the heart of our work, and is the driving force behind our ongoing success.

We Set Our Standards High

Expect more. Try more. Learn more. Achieve more. No matter the task or project, we set out to perform our best and fulfill our potential. By setting our standards high, we increase possibilities, enhance performance, encourage growth and self-reflection, and gain more—professionally and personally.

We Create and Embrace Innovation

Disruption isn’t a dirty word here at ADTRAV. We thrive on disruption, seizing opportunities to innovate, expand, transform, and elevate our solutions and services. We are energized by change and creativity and always seek to forge ahead better than before.

We Work Smart and Share Our Success

At ADTRAV, working smart means more than just increasing efficiencies and saving time. It’s an ethic of deliberate, thoughtful work that leverages available resources and tools with care and consideration. Working smart enables ADTRAV to better serve clients, supporting company success. We honor these contributions through our “Share the Success” profit-sharing program.

We Invest in Our Communities

Philanthropy is at the core of our company culture, and we believe we can all make a difference. But we don’t just say it—we live it. ADTRAV encourages charitable efforts, providing avenues to impact local communities through group volunteer events, associate pledges, and grants through the ADTRAV Community Impact Foundation.

Making An Impact In The Community

Philanthropy is at the core of ADTRAV’s company culture, and it is our mission to make a difference across the globe. The ADTRAV Community Impact Foundation (ACIF) is a non-profit organization established by ADTRAV President and CEO, Roger Hale, to give back to local communities where our associates, clients, and supplier partners live and work. Roger’s desire to invest in future generations began with a focus on helping children and youth-centric organizations, paving the way for an incredible foundation that now fulfilling 50+ grant requests a year.

Our foundation is supported by ongoing payroll deductions, a once-yearly discretionary donation from ADTRAV, one-time donations from our generous associates, and specialty events and fundraisers. Funds are allocated to fulfill grant requests and support philanthropic organizations local to the Birmingham area, including Big Oak Ranch and Children’s of Alabama. ACIF provides grants and donations to qualified 501(c)(3) organizations. The ACIF feels strongly about supporting causes dedicated to the care, growth, and development of our future leaders. The ACIF may also support relief projects or other timely causes, such as natural disasters that affect our associates, clients, and supplier partners.

ADTRAV continues to double down on our commitment, and in 2023 our goal is to achieve 70% employee participation for ADTRAV Community Impact Fund. The 2023 goal will help raise around $32,500 to support Big Oak Ranch.

Our Community Partners

Employee Engagement Is Key

ADTRAV’s investment in its family culture is not just a part of a company value statement. ADTRAV conducts a company-wide employee engagement survey annually to ensure employee commitment, engagement, and alignment throughout the organization. The third-party survey provides dynamic feedback to fortify organizational culture and leadership decision

Corporate Social Responsibility


Respecting human rights is fundamental to ADTRAV’s responsibility as a company and is vital to operating our business. ADTRAV is committed to respecting fundamental human rights in our operations, our value chain, and in the communities where we operate.

Our commitment to operating with respect for human rights is reflected in our business operations and is integrated in our company policies and procedures. We are committed to ensuring our workforce, operations, and community is safe, lawful, and diverse.

ADTRAV seeks to respect the human rights of all associates as well as complying with all laws. This commitment is manifested in policies such as the Diversity policies, the Anti-Corruption policy, and the Business Ethics policy.

ADTRAV works with suppliers and business partners to ensure that human rights are respected in all operations of the business.
ADTRAV seeks to respect the human rights of our clients by respecting the privacy of their information and aiming that no clients are discriminated against. In addition, ADTRAV strives for our marketing to be done in a way that respects the views of our stakeholders by not aiming to communicate any specific ideal, but rather a range of styles, attitudes and ethnic backgrounds.

ADTRAV recognizes that we have a responsibility to respect and value all human rights. ADTRAV has identified several key human rights that are particularly relevant to our company and operations, as well as the way we conduct business.


ADTRAV prohibits all forms of forced labor and any form of human trafficking. In addition, we do not employ children below minimum age laws. ADTRAV is committed to ensuring our operations are free from modern slavery practices and require that our suppliers adhere to the same requirements.


ADTRAV has adopted several policies to address safety, security and productivity in the workplace. We are committed to a work environment that is respectful to associates and free from violence, discrimination, harassment, and any other conditions that disrupts the employee and his or her environment. In addition, we ensure personal and private information is kept confidential.


ADTRAV takes its responsibility to support our natural environment seriously. ADTRAV strives to reduce our environmental impact by reducing our carbon footprint, using energy and water efficiently, and minimizing waste. ADTRAV encourages and supports environmentally responsible behaviors by our company, associates, partners, clients, and suppliers.



ADTRAV is an Equal Opportunity Employer and does not tolerate discrimination based on protected statuses. We strive to apply this to all aspects of business operations.

Diversity Policies

ADTRAV is an Equal Opportunity Employer and expressly prohibits discrimination and harassment of any kind.

ADTRAV provides equal employment opportunities (EEO) to all associates and applicants for employment without regard to: race, color, religion, sex, sexual orientation, gender identity and/ or expression, pregnancy, national origin, age, disability status, genetic information, marital status, amnesty, protected veteran status, or any other characteristic and/or class protected by federal, state and local laws and regulations. ADTRAV complies with applicable state and local laws governing nondiscrimination in employment in every location in which the Company has associates. This policy applies to all terms and conditions of employment, including, but not limited to: recruitment, employment, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, working conditions, and training. All employment decisions at ADTRAV are based on business needs, job requirements, and individual qualifications.

The policies and principles of EEO also apply to the selection and treatment of independent contractors, personnel working for our business who are employed by temporary agencies, and any other persons or firms doing business for or with ADTRAV. We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere. Improper interference with the ability of ADTRAV associates to perform their expected job duties is not tolerated.

Diversity, Equity, & Inclusion

ADTRAV has been breaking the bias since 1977 when Mimi Hale founded the company in Birmingham, Alabama. As a woman-founded business, ADTRAV is committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion.

We understand that our associates are the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our associates invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well.

We embrace and encourage our associates’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our associates unique.

ADTRAV’s diversity initiatives are applicable, but not limited to, our practices and policies related to employment and the ongoing development of a work environment built on the premise of gender and diversity equity that encourages and enforces:

Respectful communication and cooperation between all associates.

Teamwork and associate participation, permitting the representation of all groups and associate perspectives.

Work/life balance through flexible work schedules to accommodate associates’ varying needs.

Employer and associate contributions to the communities we serve to promote a greater understanding and respect for the diversity

Associates of ADTRAV always have a responsibility to treat others with dignity and respect. All associates are expected to exhibit conduct that reflects inclusion during work, at work functions on or off the work site, and at all other company-sponsored and participative events. All associates are also required to attend and complete annual diversity awareness training to enhance their knowledge to fulfill this responsibility. Any associate found to have exhibited any inappropriate conduct or behavior against others may be subject to disciplinary action.